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4.0 - 8.0 years
4 - 8 Lacs
Bengaluru / Bangalore, Karnataka, India
On-site
What You Will Be Doing We believe that data-enabled digital capabilities and customer experiences, data-driven decisions, and predictive commercial insights, are all essential to achieving customer value and business growth at scale. The Digital organization drives this at Arrow by creating scalable, innovative, value-creating digital strategies, capabilities, and operations for the Global Components business. The Paid Search Leader is a strategic and tactical role focused on driving measurable results through paid search campaigns. This individual must have proven success managing and optimizing sophisticated search advertising campaigns across major platforms. The ideal candidate will excel in analyzing performance data, identifying optimization opportunities, and implementing strategic adjustments to maximize ROI. They should demonstrate proficiency in managing budgets, forecasting performance, and leading cross-functional collaboration to ensure alignment with broader marketing objectives. If youre passionate about data-driven marketing and leveraging search engine advertising to create business value through cutting-edge campaigns and performance optimization, this is the role for you! Key Responsibilities Global Paid Search Strategy Lead Develop global Paid Search strategy for channels such as Google & Bing, aligning with broader marketing objectives and business goals Oversee brand budget allocation and establish performance benchmarks for paid search channels Own end-to-end creation and implementation of campaigns, including media plan creation, campaign setup, daily checks, weekly reporting and optimizations Lead cross-functional collaboration with analytics team to ensure accurate & clean data across platforms Run quarterly reviews to evaluate and iterate on strategy based on market trends and KPIs Manage all aspects of B2B PPC campaigns including search, display, paid social and retargeting Drive lead generation testing efforts across paid search channels Google & Bing Develop and execute data-driven digital marketing strategies to drive traffic, leads, and sales Manage ad budgets, optimize bidding strategies, and track ROI for paid campaigns; Manage paid ad campaigns appearing on major search engines, such as Google and Bing Analyze campaign performance using Google Analytics, Search Console, and third-party tools Paid Search Automation Lead Provide strategic recommendations and input for regional expectations in global strategy Define, measure, and evaluate relevant paid media KPIs Manage SKU campaigns on Google & Bing globally with a focus on efficiency and scalability Oversee feed management for Google & Bing ensuring all data is accurate and grouped appropriately Maintain the relationship with Products team and evaluate value annually Create reporting around paid marketing funnels and leverage this to improve conversion rates Support analytics alignment for all paid search channels Continuously test creative, targeting, bidding strategies, and landing page alignment Execute supplier campaigns and optimize performance through close collaboration with Strategic Programs Team What s In It for You 5+ years experience in digital marketing with specific focus on paid search campaign management Demonstrated experience scaling paid search programs with strong ROI focus Proficiency with Google Ads, Microsoft Advertising, and related platforms Strong analytical skills with ability to extract insights from complex data sets Experience managing substantial marketing budgets effectively Knowledge of current SEM best practices, trends, and algorithm updates Excellent communication skills for cross-functional collaboration Strong attention to detail and ability to manage multiple priorities Google Ads and Microsoft Advertising certifications Experience with marketing automation platforms and CRM integration Working knowledge of SEO principles and their relationship to paid search Experience with scripts, automation, and feed management International market experience Experience with evolving channel strategies and tactics based on customer insights and product evolution
Posted 16 hours ago
3.0 - 5.0 years
2 - 3 Lacs
Gurgaon / Gurugram, Haryana, India
On-site
Degree holder with at least 3 to 5 years of experience in online marketing, digital advertising. Minimum of 3 years of experience in a technical account management role or equivalent, preferably within the social media advertising industry or a digital marketing agency. Social Media Advertising Expertise: Strong knowledge and hands-on experience with social media advertising platforms, such as Facebook Ads Manager, Twitter Ads, LinkedIn Ads, and Instagram Ads. Familiarity with ad management tools, tracking pixels, and conversion tracking is essential. Google Tag Manager and Google Analytics familiarity is an advantage. Analytical Skills: Proficient in data analysis and campaign performance measurement. Ability to interpret complex metrics, identify trends, and make data-driven recommendations for campaign optimization. Communication Skills: Strong written and verbal communication skills to effectively communicate campaign strategies, progress, and results to internal teams and clients. Ability to provide clear instructions and guidance to creative teams and collaborate cross-functionally.
Posted 1 day ago
0.0 years
0 Lacs
Mumbai, Maharashtra, India
On-site
Genpact (NYSE: G) is a global professional services and solutions firm delivering outcomes that shape the future. Our 125,000+ people across 30+ countries are driven by our innate curiosity, entrepreneurial agility, and desire to create lasting value for clients . Powered by our purpose - the relentless pursuit of a world that works better for people - we serve and transform leading enterprises, including the Fortune Global 500, with our deep business and industry knowledge, digital operations services, and expertise in data, technology, and AI. Inviting applications for the role of Senior Process Associate , Reporting Analyst In this role, you will work in a pod structure with Client Success Managers to support our largest clients, providing strategic insights and recommendations for SEM and display advertising campaigns. Responsibilities Monitor and update the daily budget on paid campaigns across multiple platforms, including Google Ads and Bing Ads platforms and the Inhouse platforms Analize the pacing status of the SEM campaigns and prepare the daily or weekly reports per campaign. Audit the leads and by listening to the recorded calls and form submissions from the various campaigns Monitor campaign performance, analyze data, and provide regular reporting to stakeholders Collaborate with cross-functional teams to align paid search strategies with overall marketing objectives Customize reports based on specific business needs, ensuring they provide actionable insights Stay up-to-date with industry trends and best practices in paid search marketing Execute Manual match back reporting between client and LiQ customer data sets Creation of ad hoc reports for media performance using formats including but not limited to Excel, Powerpoint , Google Data Studio etc. (PIQ) When Applicable- Take client&rsquos sale file and provide a Matchback for Digital products Qualifications we seek in you! Minimum Qualifications Good years of experience managing Google Ads, Bing Ads, and other search engine advertising platforms Strong analytical skills with the ability to interpret data and make data-driven decisions Bachelor&rsquos degree in marketing, Communications, Public relations or related fields Strong written and verbal communication skills to effectively relate data to coworker Preferred qualifications Ability to load balance, prioritize and manage heavy workloads with flexibility to rapidly shift priorities based on organizational needs Creative thinker with strong time management, and organizational skills with exceptional attention to detai l Genpact is an Equal Opportunity Employer and considers applicants for all positions without regard to race, color, religion or belief, sex, age, national origin, citizenship status, marital status, military/veteran status, genetic information, sexual orientation, gender identity, physical or mental disability or any other characteristic protected by applicable laws. Genpact is committed to creating a dynamic work environment that values respect and integrity, customer focus, and innovation. For more information, visit . Follow us on , , , and . Furthermore, please do note that Genpact does not charge fees to process job applications and applicants are not required to pay to participate in our hiring process in any other way. Examples of such scams include purchasing a %27starter kit,%27 paying to apply, or purchasing equipment or training.
Posted 2 days ago
3.0 - 5.0 years
0 Lacs
Mumbai, Maharashtra, India
On-site
Genpact (NYSE: G) is a global professional services and solutions firm delivering outcomes that shape the future. Our 125,000+ people across 30+ countries are driven by our innate curiosity, entrepreneurial agility, and desire to create lasting value for clients. Powered by our purpose - the relentless pursuit of a world that works better for people - we serve and transform leading enterprises, including the Fortune Global 500, with our deep business and industry knowledge, digital operations services, and expertise in data, technology, and AI. Inviting applications for the role of Senior Process Associate , Reporting Analyst In this role, you will work in a pod structure with Client Success Managers to support our largest clients, providing strategic insights and recommendations for SEM and display advertising campaigns. Responsibilities Monitor and update the daily budget on paid campaigns across multiple platforms, including Google Ads and Bing Ads platforms and the Inhouse platforms Analize the pacing status of the SEM campaigns and prepare the daily or weekly reports per campaign. Audit the leads and by listening to the recorded calls and form submissions from the various campaigns Monitor campaign performance, analyze data, and provide regular reporting to stakeholders Collaborate with cross-functional teams to align paid search strategies with overall marketing objectives Customize reports based on specific business needs, ensuring they provide actionable insights Stay up-to-date with industry trends and best practices in paid search marketing Execute Manual match back reporting between client and LiQ customer data sets Creation of ad hoc reports for media performance using formats including but not limited to Excel, Powerpoint , Google Data Studio etc. (PIQ) When Applicable- Take client&rsquos sale file and provide a Matchback for Digital products Qualifications we seek in you! Minimum Qualifications Good years of experience managing Google Ads, Bing Ads, and other search engine advertising platforms Strong analytical skills with the ability to interpret data and make data-driven decisions Bachelor&rsquos degree in marketing, Communications, Public relations or related fields Strong written and verbal communication skills to effectively relate data to coworker Preferred qualifications Ability to load balance, prioritize and manage heavy workloads with flexibility to rapidly shift priorities based on organizational needs Creative thinker with strong time management, and organizational skills with exceptional attention to detai l Genpact is an Equal Opportunity Employer and considers applicants for all positions without regard to race, color, religion or belief, sex, age, national origin, citizenship status, marital status, military/veteran status, genetic information, sexual orientation, gender identity, physical or mental disability or any other characteristic protected by applicable laws. Genpact is committed to creating a dynamic work environment that values respect and integrity, customer focus, and innovation. For more information, visit . Follow us on , , , and . Furthermore, please do note that Genpact does not charge fees to process job applications and applicants are not required to pay to participate in our hiring process in any other way. Examples of such scams include purchasing a %27starter kit,%27 paying to apply, or purchasing equipment or training.
Posted 3 weeks ago
3.0 - 5.0 years
0 Lacs
Mumbai, Maharashtra, India
On-site
Genpact (NYSE: G) is a global professional services and solutions firm delivering outcomes that shape the future. Our 125,000+ people across 30+ countries are driven by our innate curiosity, entrepreneurial agility, and desire to create lasting value for clients. Powered by our purpose - the relentless pursuit of a world that works better for people - we serve and transform leading enterprises, including the Fortune Global 500, with our deep business and industry knowledge, digital operations services, and expertise in data, technology, and AI. Inviting applications for the role of Senior Process Associate , Reporting Analyst In this role, you will work in a pod structure with Client Success Managers to support our largest clients, providing strategic insights and recommendations for SEM and display advertising campaigns. Responsibilities Monitor and update the daily budget on paid campaigns across multiple platforms, including Google Ads and Bing Ads platforms and the Inhouse platforms Analize the pacing status of the SEM campaigns and prepare the daily or weekly reports per campaign. Audit the leads and by listening to the recorded calls and form submissions from the various campaigns Monitor campaign performance, analyze data, and provide regular reporting to stakeholders Collaborate with cross-functional teams to align paid search strategies with overall marketing objectives Customize reports based on specific business needs, ensuring they provide actionable insights Stay up-to-date with industry trends and best practices in paid search marketing Execute Manual match back reporting between client and LiQ customer data sets Creation of ad hoc reports for media performance using formats including but not limited to Excel, Powerpoint , Google Data Studio etc. (PIQ) When Applicable- Take client&rsquos sale file and provide a Matchback for Digital products Qualifications we seek in you! Minimum Qualifications Good years of experience managing Google Ads, Bing Ads, and other search engine advertising platforms Strong analytical skills with the ability to interpret data and make data-driven decisions Bachelor&rsquos degree in marketing, Communications, Public relations or related fields Strong written and verbal communication skills to effectively relate data to coworker Preferred qualifications Ability to load balance, prioritize and manage heavy workloads with flexibility to rapidly shift priorities based on organizational needs Creative thinker with strong time management, and organizational skills with exceptional attention to detai l Genpact is an Equal Opportunity Employer and considers applicants for all positions without regard to race, color, religion or belief, sex, age, national origin, citizenship status, marital status, military/veteran status, genetic information, sexual orientation, gender identity, physical or mental disability or any other characteristic protected by applicable laws. Genpact is committed to creating a dynamic work environment that values respect and integrity, customer focus, and innovation. For more information, visit . Follow us on , , , and . Furthermore, please do note that Genpact does not charge fees to process job applications and applicants are not required to pay to participate in our hiring process in any other way. Examples of such scams include purchasing a %27starter kit,%27 paying to apply, or purchasing equipment or training.
Posted 3 weeks ago
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